Sony A7 III Mirrorless Camera with 28-70mm Lens

Well‑rounded Perfection

• Distinguished by Its Updated Sensor Design, the Sony a7 III is a Well‑rounded Camera Suitable for Both Photo and Video Applications in a Variety of Working Situations.
• Refined for Improved Speed and Low‑light Performance, a New 24.2MP Exmor R BSI CMOS Sensor and BIONZ X Processor Benefit Image Quality, Video Capabilities, and AF Performance.
• The a7 III also Sports a Revised Body Design, with a New Touchscreen LCD, Improved EVF, Larger Battery, and Dual Memory Card Slots.

Full‑frame BSI Sensor and BIONZ X Processor

• Featuring a Back‑illuminated Design, the Full‑frame 24.2‑megapixel Exmor R CMOS Sensor Works with the BIONZ X Image Processor to Offer High‑resolution Stills and Video while Minimizing Noise and Improving Speed.
• The BSI Design Dramatically Improves Data Transmission Speed for Creating 14‑bit, High‑resolution Stills with a Native Sensitivity Range from ISO 100‑51200, Expandable to ISO 50‑204800.
• It Enables Internal UHD 4K Video Recording with a Wide Dynamic Range Using the Full Width of the Full‑frame Sensor. 
• The BIONZ X Processor Works with a High‑speed Front‑end LSI to Realize Faster Processing Times and Capture an Impressive 15‑stop Dynamic Range at Low Sensitivity Values.
• The Sensor and Processor Combination Enables Continuous Shooting at Up to 10 fps at Full Resolution for Up to 177 Consecutive Frames with Full‑time AF/AE.
• A Continuous Shooting Rate of Up to 8 fps is Possible in Live View Mode.

UHD 4K Video Recording in XAVC S Format

• Internal UHD 4K Recording is Possible Up to 30 fps with 2.4x Oversampling for Greater Detail.
• Full Pixel Readout Provides Higher Quality Imagery with Reduced Moiré and Aliasing.
• Full HD 1080p Recording is Supported Up to 120 fps.
• Both 4K and FHD Use the 100 Mb/s XAVC S Format within an MP4 Wrapper with 4:2:0 Sampling.
• 120 fps Enables 4x and 5x Slow‑motion Recording at 30p or 24p.
• Uncompressed HDMI Output Supports External 4K Recording with 4:2:2 Sampling.

S‑Log3, HLG, and Colour/Gamma Controls

• The a7 III Offers Extensive Customizable Colour and Gamma Controls Including Gamma, Black Level, Knee, and Colour Level.
• S‑Log2 Gamma Curve from Sony Cinema Cameras Provides Up to 1300% More Dynamic Range than REC709.
• HLG (Hybrid Log‑Gamma) Support and BT.2020 Colour Space Enable Wide‑gamut Recording.
• S‑Log3 Provides an Effective 14‑stop Dynamic Range with Enhanced Grading Control.

Autofocus and Image Stabilization

Fast Hybrid AF System

• The 4D FOCUS System Uses 693 Phase‑detection Points Covering 93% of the Frame and 425 Contrast‑detection Areas.
• AF Performance is Twice as Fast as Previous a7 Models with Improved Tracking and Low‑light Focusing.
• Lock‑on AF Maintains Focus on Moving Subjects.
• Expand Flexible Spot Uses Neighboring Points to Maintain Focus.
• Eye AF Supports Portraits in AF‑S and AF‑C Modes.
• Focus Magnifier Assists with Critical Focus.
• The Rear Touchscreen Supports Touch Focus and Touchpad Focus Control.

5‑axis SteadyShot INSIDE

• The 5‑axis Stabilization System Provides Up to 5 Stops of Compensation.
• Corrects Pitch and Yaw for Long Focal Lengths.
• Corrects Horizontal and Vertical Shift for Macro and High‑magnification Work.
• Roll Compensation Benefits All Shooting Styles.
• Stabilization Works with All Lenses, Including Adapted and Optically Stabilized Lenses.

Body Design and Connectivity

• The XGA OLED Tru‑Finder EVF Features 2.36m‑dot Resolution and 0.78x Magnification.
• The 3.0″ 922k‑dot Tilting Touchscreen Supports Intuitive Operation.
• Magnesium‑alloy Chassis Provides Rigidity and Durability while Remaining Lightweight.
• Improved Lens Mount Supports Heavy Lenses.
• Weather‑sealing Protects Against Dust and Moisture.
• NP‑FZ100 Battery Provides Up to 710 Shots per Charge.
• Dual SD Card Slots Support Flexible File Management; One Slot Supports UHS‑II.
• USB 3.0 Type‑C and Micro‑USB Ports Support Faster Tethering and Charging.
• Built‑in Wi‑Fi Enables Instant Sharing to Mobile Devices.
• NFC Allows One‑touch Connection to Compatible Devices.
• Bluetooth Supports Location Data Acquisition.

Versatile Standard

• The FE 28‑70mm f/3.5‑5.6 OSS is a Lightweight All‑around Zoom for Full‑frame E‑mount Shooters.
• Compact, Portable Design Suits Everyday Walkaround Use.
• Wide‑angle to Portrait‑length Range Supports a Variety of Subjects.

Optical Design

• One Extra‑low Dispersion Element Reduces Chromatic Aberrations and Colour Fringing.
• Three Aspherical Elements Reduce Astigmatism, Field Curvature, Coma, and Other Aberrations.
• Rounded Seven‑blade Diaphragm Produces Pleasing Bokeh.

Autofocus, Stabilization, and Design

• Internal Focus Mechanism and Linear Motor Provide Fast, Responsive AF.
• Optical SteadyShot Stabilization Minimizes Camera Shake for Sharper Handheld Images.
• Stabilization Works with Sensor‑shift Systems on Select Cameras.
• Dust‑ and Moisture‑sealed Design Supports Use in Harsh Conditions.
• Rubberized Control Rings Improve Handling in Cold Temperatures.